After the detailed design phase is complete, a successful program launch is the next important goal. Throughout the years, we’ve refined a number of strategies for pre-launch and launch initiatives. Key milestones for a successful launch execution plan include:

• Adequate training
• End-user interface friendliness
• Expectation management
• Help desk support
• Thorough step-by-step data collection procedures
• Complete buy-in on the value of the program from all participants

Cetus Group provides the full spectrum of creative services for all phases of an evidence-based initiative, from launch to post-launch communications. Or, if you’d prefer, we can partner with your existing advertising agency or medical communications firm. The types of communications and creative services we offer include:

• Graphic design and copywriting
• Program identity development
• Investigator brochures
• Training materials
• Procedures manuals
• Online data collection
• Customized reporting
• Data analysis presentations
• Medical writing