Cetus Group
Program Launch

After the detailed design phase is complete, a successful program launch is the next important goal. Throughout the years, we’ve refined a number of strategies for pre-launch and launch initiatives. Key milestones for a successful launch execution plan include:

  • Adequate training
  • End-user interface friendliness
  • Expectation management
  • Help desk support
  • Thorough step-by-step data collection procedures
  • Complete buy-in on the value of the program from all participants

Cetus Group provides the full spectrum of creative services for all phases of an evidence-based initiative, from launch to post-launch communications. Or, if you’d prefer, we can partner with your existing advertising agency or medical communications firm. The types of communications and creative services we offer include:

  • Graphic design and copywriting
  • Program identity development
  • Investigator brochures
  • Training materials
  • Procedures manuals
  • Online data collection
  • Customized reporting
  • Data analysis presentations
  • Medical writing